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OFFSET DIGITAL PRINTING SPECIFICATIONS
GUIDELINES:
Please follow these guidelines closely to ensure the highest quality advertisement
possible. Failure to meet these guidelines could delay production deadlines and advertiser may incur production charges.
All ads must be created on a Mac platform using accepted programs and formats.
SPREAD SPECIFICATIONS:
Refer here for advertisements that are spread.
MATERIAL REQUIRED:
All materials used to create the advertisement MUST be sent.
- ALL postscript screen and printer fonts must be provided by the customer.
Any missing fonts may result in reflow, bad breaks and/or missing text. Do not
use BOLD or ITALIC attributes from the style menu.
- ALL images and graphics must have the correct resolution of 300 dpi
at 100%.
- ALL images and graphics must be in CMYK color mode. RGB images or
graphics are not acceptable.
- ALL CMYK and Grayscale placed within advertisement MUST be of a resolution
suitable for the format and ALL native graphics must be sent. Typically,
graphics from websites are not suitable for printing due to lower resolution.
- ONLY send files needed for output. Do not send fpo or low-resolution placement
files.
- Hard copies must be provided. Advertisements will not be accepted without
a black and white or color hard copy of the digital file. The hard copy must be
100% and tiled if necessary to fit the entire page. The “registration” option
must be selected when printing so that the file prints with crop marks, file
name, date and time. All media that is sent should be labeled with the advertiser
and/or agency name, contact name and phone number. A printed directory
of each disc’s content should also be included. Materials kept on file a
minimum of two years. Request verification before issuing pickup instructions
from earlier issues. Requested changes in files, including patches and
addresses, will be made at advertiser’s expense (non-commissionable).
- Density: Total density of all colors combined in any one area should not
exceed 300%.
- All solid areas of black (excluding type) to be printed must be set up as
Rich Black which is defined as 30% Cyan, 20% Magenta, 20% Yellow
and 100% Black. Publisher reserves the right to change advertiser’s file
to meet this requirement.
- Publisher refuses responsibility of printed ad if requirements are not
followed.
PAGE LAYOUT PROGRAMS SUPPORTED:
- Quark Xpress 6.5 or earlier:
- Preferred Program
- Use “Collect for Output” function to extract document and artwork
- Include all fonts and native files
- PageMaker 7.0 or earlier:
- Include all artwork
- Include all fonts and native files
- InDesign CS2 or earlier:
- Include all artwork
- Include all fonts and native files
GRAPHICS PROGRAMS SUPPORTED:
- Photoshop CS or earlier
- Save images as CMYK
- 300 dpi at 100%
- EPS or Tiff format
- EPS images must have:
- Clipping paths with a flatness of 1
- Preview as Macintosh (8 bits/pixel)
- Encoding as Binary
- All other options deselected
- Tiff images must have:
- Byte order as Macintosh
- No LZW, ZIP, JPG compression
- Deselect Color Profiles
- Illustrator CS or earlier:
- Save images as CMYK
- Include all fonts and native files
- EPS images must have:
- Preview Format: Macintosh
(8-bit color)
- Adobe Postscript Language
Level 2
- Transparency Overprints:
Preserve
- All options deselected
- Freehand MX or earlier:
- Save images as CMYK
- Include all fonts and native files
- Save as editable EPS
OTHER FORMAT SUPPORTED:
PDF Documents (Acrobat 6 or earlier):
- Must have 300 dpi resolution for all graphics
- All fonts embedded
- All document security turned off, No passwords
- All InDesign PDFs must be made from InDesign CS2.
If InDesign CS2 is not available, send native files
- All graphics MUST BE CMYK (No RGB) — NO COMPRESSION
ADVERTISING PROOF REQUIREMENTS
All color advertisements must be accompanied with a Digital Matchprint color proof.
Make certain proofs are pulled from digital files being sent. Do not adjust color values by over-inking or under-inking. Correct color values must be present in the digital files.
**IF A DIGITAL MATCHPRINT COLOR PROOF IS NOT SUPPLIED, PUBLISHER REFUSES RESPONSIBILITY FOR REPRODUCTION**
Mailing Instructions — All Advertisers
All correspondence, contracts, insertion orders, digital files, four-color separations,
proofs and any special instructions should be sent to:
Attention: Kara Kane
DIESEL & GAS TURBINE PUBLICATIONS
20855 Watertown Road, Suite 220
Waukesha, WI 53186-1873, U.S.A.
262-754-4100
SPECIAL NOTE: All advertisers outside of North America are required to send
above material express services — DO NOT SEND AIR FREIGHT!
ALL materials used to create the advertisement must be sent on the following media:
- Zip Cartridges
- Compact Disc
- DVD
- FTP Site (Call for sign on information.)
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